MAIN STRATEGIC INSIGHTS
Local Store
Highlights
To be successful as a retailer in 2019, it is important to unify your online marketing efforts with your brick and mortar operations. This includes using social media to both engage with and sell to your customers. And consolidating your local presence to increase traffic in the store.
Deliverables
A very high number of visitors approximately around 80% of shoppers plan to use the smartphone to retrieve information during the shopping process and that number is going to rise over time. On top industry experts are even expecting to see 50% of online sales come from mobile sources. We considered this to create the best omnichannel and coordinated user experience for customers.
Results
Digital tactics can be a boon for bricks and mortar retailers. We can double local awareness metrics within months, with an impact on traffic in-store. Within many multichannel retailers, digital teams work primarily to e-commerce KPIs – traffic, conversion, units per order, unit value and so on. Digital marketing presents some of the best opportunities to drive footfall and in-store sales.
