MAIN STRATEGIC INSIGHTS
Beauty, Lifestyle
Highlights
The beauty sector has proved to be leading innovation within retail. This innovation does not only come from a scientific side concerning product innovations, but also from a digital marketing perspective where organizations have implemented successful strategies to attract and retain customers. Nowadays, it’s almost impossible to be on social media without stumbling upon content related to the beauty industry. It could be a campaign, a product advertisement, or news about brand acquisitions or launches. Most beauty brands discovered the potential of social networks to extend their marketing and advertising reach early on. And how it can boost engagement and loyalty over time.
Deliverables
Instagram and YouTube have become key marketing and sales channels. Instagram, is the most popular channel of choice for “talent-led collaborations” between brands and bloggers/influencers. A very high number of visitors approximately around 80% of shoppers plan to use the smartphone to retrieve information during the shopping process and that number is going to rise over time. We focused on creating the best omnichannel and coordinated user experience for customers.
Results
We worked with luxury e-commerce websites and local designer shops to boost engagement locally rising above 1000%. Example of key results: local presence 2X in 6 months. Traffic in store or on site increased over time at high rates. Focused on optimizing website offers including free shipping, mobile-first advertising strategy, changing the role of the physical store with a focus on experiences and investing in up and coming technology like indoor navigation, simple booking system for services and products, integrated CRM, virtual reality experiences, AI.
