“Facebook is a very powerful sales marketing online channel.”
E-MKTG LAB
Facebook Advertising Solutions for Business Growth
There is much more to Facebook than friends, contacts, and groups! Advertising with Facebook is a powerful online sales marketing channel enabling business growth. If you want to think about advertising on Facebook, here are some recommendations to make it work for you.
1. Clearly define your target demographics and segments
Known variously as your "target market," "target audience," "demographic," then forth, determining just who you're selling to may be a step that should never be skipped. Facebook offers tools for you to research your demographics' Facebook presence - determine the groups, events, and individual profiles that are relevant to your business. What are they interested in?
2. Build your business page
Facebook is about making connections. Building communities via Facebook may be a great way to create a community with members of your target group of interest and find new ones. For instance, your clients and fans may join one among your groups and invite their friends to hitch also. Keep it interesting and lively by holding discussions, virtual events, providing exciting entertaining and useful information.
Another note on community building - remember that this is often a feature at the guts of Facebook, so direct sales ads tend to not do also. the bulk of Facebook users are on the location because they need to make relationships, not necessarily because they need to shop for something.
3. Facebook resources and tools
Facebook offers very useful pieces of training, guidelines, and tools for advertising. You can visit www.facebook.com/FacebookAds for details on how Facebook recommends you advertise through them. You'll develop your ad through a platform you can find here www.facebook.com/advertising, too. You'll just begin with a picture and a quick tagline or description. Your ad will appear on the proper space and side of these Facebook pages you've got targeted.
4. Keywords and call to action
It's a good idea to find out to integrate the right keywords into your ads. These are words that are used from any user to research topics on Facebook, or you can find them also from people's profile information, and you'll use these keywords in your ad to customize it to a specific demographic. It is of vital importance to include who is in your target market and filter out who isn't in order not to waste marketing resources. Include a clear call to action.
5. Set a budget and campaign objectives
Setting a budget and objective will help prevent you from experimenting with tons of various ad techniques, thereby making the right allocation of money and time. Your ad campaign should have a particular budget limit, and your goals got to be clearly defined alongside it. In other words, you would like to understand just what it's you expect for your advertising spend.
6. Check out on the competition
Consider performing some research - click on the ads you see on your Facebook page, and see what they're up to. What ads seem more effective? Which of them has an approach that appeals to you? Which ads keep appearing over and over?
Facebook Advertising Solutions:
Social media impact on sales has nothing to do with keeping your social media channels updated with creative posts. Instead, social media marketing increase sales when: you create really engaging content. You reach the “right” audience. You share relevant content and promotions with a set advertising budget.
The Ads Solution:
Facebook ads are targeted to users based on a specific location, demographics, profile information, interests. Many of these options are only available on Facebook. After creating an ad, you set a budget and bid for a click or thousand impressions for your ad inside a campaign. Users then see your ads in the feed, sidebar and other placements on Facebook.com or network.
